Distribution

I am going to be discussing the different Publishing houses I think could distribute my magazine and will be explaining their values. I will also be explaining where I believe my magazine will be distributed and finally I will be thinking about synergies and convergences for my magazine.

VIBE

VIBE is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. As the magazine doesn’t solely focus on music it enables the magazine target more of a mass market meaning that more people are likely to buy their magazine as it has a variety of topics. I think VIBE would be a good publishing house as I think they are one of the largest and most infamous music magazines allowing me to automatically have a large market audience. Also due to the fact that the magazine doesn’t solely focus on music it allows my magazine to branch out however this may be a negative as the main feature of my magazine which is music may be overlooked.          

Kerrang

Kerrang is the world biggest selling weekly Rock magazine, being a rock magazine could make it easier for my magazine to be sold as the genres are very similar and due to the fact my genre is a form of rock it may make it easier for  the audience to accept the magazine. I think my magazine would be best suited to Kerrang as I think the genre are so similar it would make the most sense to choose them as my publishing house.

Store Distribution

I think that my magazine may have to be sold in stores that specialises in rock or alternative rock as my magazine targets a rather niche market it is unlikely to be sold in the larger mainstream stores due to the lack of demand. However my magazine may be sold in such in certain mainstream stores such as HMV as they specialise in music they are likely to have more of a variety due to the numerous types of genres people are demanding for.