How did you attract/address your audience?

When starting the project I chose indie pop/ alternative rock as my genre. Due to the fact it focuses on quite a niche market I had to do the same. I started by sending out a SurveyMonkey,  when sending out the survey I focused on a smaller group of people who I know enjoy/like listening to indie pop. Doing this enabled me to get a quick response back from people I knew whose opinion would help me get the best and most realistic product I could. After sending out the SurveyMonkey I asked some of the people in person what they thought I could do, doing this meant I had more in-depth answers meaning I got better results.

When asking my target audience questions I found out certain things like: the colours they thought would most attract them to the magazine,how they would prefer more images on the front cover than text, the social websites they use, the way in which they get their music,the stores the buy their clothes from.

When looking at the results I tried to include as many of my audiences specifications as I could in my magazine although some specifications were harder to include than others for example the audience asked for more images than text however I tried to create a good balance of text and images although I personally prefer more images on the front cover so I chose to have one very distinctive larger image, hopefully appealing to the audience.

I tried to include as many items of clothing I could from the stores my audience specified as I could. I chose to do this as I thought it would be the best way to get the most realistic looking model possible.

When finding out the social sites they used I tried to include miniature icons on certain pages. The two social sites I included where Twitter and Facebook, I chose these as my two as from the results I gathered I found that theses where the two main sites.

When they told me the colours that attracted them I had to think about the choices I made. For example certain people chose the colours that are rather vibrant like greens, reds and yellows and some thought that the those colours would be too much and how I should stick to a simpler colour scheme. So when editing my magazine I had to choose certain colours that may make some people unhappy but I thought that the colours they choose complimented the magazine nicely and especially made the front cover look very attractive.

To find out what my target audience think about my magazine I asked  some of the target audience  to  separately to view all three parts of my magazine and leave their comments in the box I provided on the computer and here are their comments:

I think the front cover looks good I like the colours used as it allows the page to stand out which I think is the main idea of the front cover. However the writing is very hard to read as it doesn’t stand out that much cause of the colours. I like the use of black and white on the contents page, makes the writing seem very important and the layout makes it very easy to read everything. I think that having the numbers in red breaks up the black and white. Similarly to the contents page the double page spread is laid out in a nice way makes everything seem equally important. Like the photos, but don’t understand why there are three the same?

I like the name of the magazine I think it’s smart and the font style used stands out as it’s really bold and white which contrast to the other colours. I like the picture of the artist I think it looks professional. I think the contents pages looks really good I think that the image on the left where her hair is red is really good. I think that the black and white looks good but when comparing it to the front cover it looks a bit boring. I like the numbers in red stands out and kind of matches her hair. The contents page photos are good but they are black and white would have maybe have been better colour. Think that having the text under each image makes everything seem more spacious.

The front cover looks good, the masthead stands out and the use of direct address from the artist makes her seem kind of angry but I think that looks good. The front cover text doesn’t stand out as much as it could be bolder and maybe be boxed so it seems more like a focal point. The contents page is really different from the front cover I think that it looks good as it makes the front cover seem more important and makes it seem to be more visually important. The layout is good as are the pictures; I think you could have made the images on the right a bit bigger as the one on the left is too big. I like the writing near the images on the right looks quite professional even though it’s hard to read. Next time I would say add more images that aren’t so similar.    

The front cover is kind of messy, the text is hard to read and there are too many colours in the image. I like the title of it stands out and the clothes the artist is wearing suit the genre but she looks a bit angry. The contents page is better as I think the black and white makes everything seem more professional and realistic, the images are good and I like the font style as it suits the contents page. The image on the right looks good as her hair stands out. The double page spread is nice, again I like the idea of the images being black and white. I don’t know why the text is in pink boxes, I think they are unnecessary. 

   

I think that my magazine was somewhat successful when addressing my audience. From the comments I received it seems like I have done some good work and there are certain aspects of my magazine I should change however I think that overall it has met their demands.