Sunday, 8 January 2012

Market Research Analysis

1.      Q1.As you can see from the results I asked more females than males this may make my results biased however as I have chosen such a specific genre that I assume not many people would listen to I specifically chose students I knew who would have relative interest in the genre, so from this I could assume I should specify my magazine mainly towards females.

Q2.As you can see from my results the majority of my audience are aged between 16-18 this may mean they are more mature and therefore could possibly want complex or more intriguing articles. Also as they are teenagers they may be able to understand more slang terms and would possibly prefer a mixture of formal and informal language. Also as a teenager I able am able to relate to them more hopefully this will be conveyed in my text.

Q3.As you can see form the results the majority of people prefer more images on the front cover of the magazine in my opinion this will be quite hard for to find the right balance of too many images and not enough. And from the results you can see that certain people would prefer less text on the magazine, this could possibly mean I could be influenced by the magazine we previously looked at.From the results you can see that the majority of people I asked, stated that they enjoyed listening to music this connotes that I have found the correct audience of which to aim my magazine. Following this, the target audience answered that they enjoy socialising 'hanging with friends' this could mean I should try and target this group as they have similar interests, also I could possibly try and include group activities.

Q4. As you can see from my results the majority of the target audience  

Wordle: Sparetimes
Q5.Due to the fact that I used the school email I specifically chose students who attend the school therefore i already knew they were of a desirable intellect. However from the results its seems as if the majority of people study either Media or English ; this could mean that the language I could use could be more complex and possibly use more specific terms. Also from the results it seems as if the majority of students study more than 3 subjects this could mean my target audience are of a higher intellect.  
Wordle: Subjects studying

Q6.From the results it seems as if the majority of my target audience use Facebook and a small percentage use Twitter this means I should try and link certain aspects of my magazine to either Facebook or Twitter as much as I can. 

Wordle: Socialsites
Q7.From the results it seems as if Downloading is the most popular and common way of getting music this could mean i should try and include as many links to downloading as much possible. Also it shows that they are frequently using the Internet so you use this to my advantage similarly to the socialising networks.

Q8.From the results it shows that Topman is the most common place to shop in this tells me something about the style of my audience and may allow me to represent/portray this style in the magazine by the images i choose to use. This will help greatly when choosing the costume to use , especially for the front cover as its the main aspect of the magazine in my opinion which catches the audiences eyes.

Wordle: Clothes stores
Q9.From the results you can see that way in which the magazine is laid out doesn't matter if the magazine quality is of a high standard , this means i should try and focus more on content rather than image. However non-conventional magazines seem to be preferred to rather than conventional , this means possibly when designing my magazine i should try and make it less conventional.

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